The Pebble isn't that conspicuous. I don't wear it because people notice it (they rarely do). I wear it because it lets me turn off all sound and vibration on my phone without missing any important calls or messages, and it allows me to filter urgent calls/texts from non-urgent ones without taking my phone out (even in places that don't allow phone use, like movie theaters). These are useful features for anyone with a phone, and more than justify the Pebble's existence by themselves.