Big companies suck at giving raises. I've achieved a pretty decent average-raise-per-year by hopping every year or two (works out to about 13% per year for me), I've only been in the industry for ~4 years.

Experience is worth a tremendous amount in this industry, but you'd never realize this if you're too loyal to a single employer. Shop around, hop when it benefits you.

Most starting new-grad packages are around $100K these days in the Bay Area, and said companies would be content giving you 1% to 3% raises a year from there. To maximize your value you must change jobs.