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Re:Built to Fail: What Google, Ideo, and 37signals have in c... by wallflower on Monday July 13, 2009 @01:40PM (#702128)
IDEO is one of the most successful design firms in the world.

For reference, check out this book by Bill Moggridge, a founder of IDEO.

http://www.designinginteractions.com/book

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