Re:Get Facebook WiFi for your business
by mimiflynn on Tuesday January 07, 2014 @02:34PM
(#7019324)
It has always struck me as odd that Amazon shows me ads for things I had searched for and didn't buy as though I didn't already know about those products. Seems they should perhaps show me what other people bought that searched for similar or the same products as myself.
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| on HN ]
Re:Get Facebook WiFi for your business
by freehunter on Tuesday January 07, 2014 @02:36PM
(#7019343)
There was some talk of this on HN a while back, where the marketing theory presented was that there is a noticeable increase in sales if the customer walks away from a sale but is then later reminded of the product they almost bought.
From my experience with retargeting it drives amazing lift in conversions. A lot of platforms allow you to do this dynamic ad placing where you show the recently added item in a cart, but not purchased.
Also, let's not forget that Amazon is obsessed with testing, I am sure they have troves of it to back up everything they are doing.
I walk away from purchases plenty of times not because I don't want to buy the thing I searched for, but because something more pressing comes up.
Reminding me about the thing I was about to buy is very likely to get me to buy it in those cases.