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A comment on Rap Genius is Back on Google. Parent comment
http://www.google.com/trends/explore#q=rapgenius%2C%20rap%20...
According to Compete.com about 5% of their searches were brand-related queries https://app.compete.com/website/rapgenius.com/
SimilarWeb also shows most their top queries were unbranded http://www.similarweb.com/website/rapgenius.com
Alexa puts the branded-traffic number closer to 2% http://www.alexa.com/siteinfo/rapgenius.com
(All these tools have errors, but sites like Amazon.com or eBay are more like 15% to 25%+ on the branded traffic front http://www.alexa.com/siteinfo/amazon.com http://www.alexa.com/siteinfo/ebay.com ).
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http://www.google.com/trends/explore#q=rapgenius%2C%20rap%20...
According to Compete.com about 5% of their searches were brand-related queries https://app.compete.com/website/rapgenius.com/
SimilarWeb also shows most their top queries were unbranded http://www.similarweb.com/website/rapgenius.com
Alexa puts the branded-traffic number closer to 2% http://www.alexa.com/siteinfo/rapgenius.com
(All these tools have errors, but sites like Amazon.com or eBay are more like 15% to 25%+ on the branded traffic front http://www.alexa.com/siteinfo/amazon.com http://www.alexa.com/siteinfo/ebay.com ).