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A comment on Rap Genius is Back on Google. Parent comment

Re:Rap Genius is Back on Google by Taek on Saturday January 04, 2014 @04:29PM (#7013028)
I don't think that punishment is necessarily effective in the long run either. If you are good at dirty SEO, you will accept your punishment on one site/business and restart with a different site/business, and hopefully last longer until getting caught this time.

With the goal of minimizing overall dirty SEO, Google shouldn't get caught up in an over-emphasis on punishment. Especially when the website being punished is actually the website that should be chosen, and they only use SEO to compete with other SEO.

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Re:Rap Genius is Back on Google by ama729 on Saturday January 04, 2014 @05:26PM (#7013251)
> If you are good at dirty SEO, you will accept your punishment on one site/business and restart with a different site/business

It's not a black/white issue, sure for a very spammy website, it would work less (because that website is still out of the picture). But for a grey website like rapgenius, it would surely suck a lot more, because they would lose all their brand image, etc, which is quite something to build.

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