Re:Uber's community management isn't doing them any favors
by debt on Thursday January 02, 2014 @08:00PM
(#7003589)
Community is something few companies do well. Yelp does it really well with the Yelp Elite program. YouTube seems to do alright with their small business ad platform, live-action shows(although I've heard many of these have been flops) and other events.
But, for example, Facebook has no community outreach. None. I mean, shit, Instagram does waaaay better with at least fostering community outreach than Facebook. Uber is not cultivating the community nor fostering community outreach by its drivers.
Lyft is literally built around community; it started with regular drivers instead of commercial ones.
Community allows people to feel comfortable in sharing excitement for a product. That's all. I'm excited about Instagram or Lyft or Yelp. I'm excited to watch YouTube videos.
But, for example, Facebook has no community outreach. None. I mean, shit, Instagram does waaaay better with at least fostering community outreach than Facebook. Uber is not cultivating the community nor fostering community outreach by its drivers.
Lyft is literally built around community; it started with regular drivers instead of commercial ones.
Community allows people to feel comfortable in sharing excitement for a product. That's all. I'm excited about Instagram or Lyft or Yelp. I'm excited to watch YouTube videos.
I'm excited to use Uber. Is anyone else?