If you actually read the article, the doctor they interviewed is perfectly reasonable and clearly knows what she is talking about. I came in expecting the usual quackery and was pleasantly surprised, this is real doctor whose specialty is Crohn's and Celiac disease.

I did read that article, and was still disappointed.

This is health 'lite', with ten day quick fixes, beauty tips and doctors telling otherwise healthy people to 'stay off the gluten'.

Are you sure you read it? She says the ten day thing is to show people some results so they understand that the process actually does something, but that it's not meant as a ten day fix at all. She also says it's important not just to skip gluten for the hell of it, but to see if you're actually getting anything positive out of that and using that knowledge to make an informed decision. I didn't see anything in the article at all that could be considered a beauty tip.

+1 I have yet to see any reasonable evidence from people who tout going dairy free just because of lactose intolerance. The lactase enzyme reaction is one of the simplest bits of chemistry to do. Lacto-ovo vegetarians live longer. Advising them to cut milk seems irresponsible.