> How is your average personal going to tell whether a program with a strange name is part of iTunes or malware?

Personally, I think the OS should stop asking the user to authorize programs, and start asking to authorize companies (i.e. master per-company application signing certificates). You would get asked once that "Apple Corp." or "Adobe Inc." or "The GNU Foundation" would like to install something on your computer, and then it would be okay from then on. It would be alright to accept further products from the same company without confirmation because, if you stopped trusting the company, you'd stop trusting all their programs, and would thus uninstall everything by that company (i.e. under that signing cert) at once.

Even firewalls in the enterprise corporate environment have the same problem. Network architects (well the bad ones anyway) know what they need to do to the firewall to achieve connectivity but dont know what security side effects those changes have thus rendering the firewall put in place to have no effect at all. This equates to 1000's upon 1000's of dollars spent simply to be rendered useless by silly decisions. I guess having said this the fault is more heavily placed on the user and not the equipment in this case.

I think if you look at the plight of anti-sec the equipment and the software is as much to blame as the user controlling them in many of the cases