To me it just seems self-evident that monopoly telcos should be required to treat all traffic equally. That's what it means to be a common carrier. Imagine if you called your favorite pizza place to order a pizza and the phone said 'we'll be connecting you in 30 seconds, or press 1 to be connected to a Verizon Preferred Partner Pizza Parlor immediately...'. It seem ridiculous for the phone company to be allowed to do that, so why would we ever tolerate it for an ISP?