How Expedia Buys Its Way To The Top Of Google

Re:How Expedia Buys Its Way To The Top Of Google by judk on Sunday December 29, 2013 @10:51PM (#6982935)

So you want people who need grants to buy your service. Instead of convincing Google that your website is the best place for grants, you write a bunch of (good!) articles about grants and then place house ads for your paid service.

Observations: 1. As a product search experience, that is still horribly broken.

2. It is still good for the web, incentivizing you to create quality content.

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Re:How Expedia Buys Its Way To The Top Of Google by swombat on Monday December 30, 2013 @07:06AM (#6984236)

I'm not sure where the "place house ads for your paid service" idea is coming from? We haven't paid for advertising.

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Re:How Expedia Buys Its Way To The Top Of Google by judk on Monday December 30, 2013 @10:20PM (#6988748)

That's what a house ad is: and ad for yourself in your own product.

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