This has everything to do with the Nanny Tory initiative! If you read the article, the point he is making is not that Porn is good, or that O2 are censors, but that: UK Parents are failing at parenthood! And that is exactly the condition that the UK Nanny state is expecting to exploit with such initiatives - and any corporation setting up to serve their government masters is part of the problem. The problem, being, that people do not want to be responsible parents and monitor what their children are doing online.