Re:How Expedia Buys Its Way To The Top Of Google
by PaulHoule on Sunday December 29, 2013 @09:25AM
(#6979592)
I know a really good restaurant with a non specific name that has made a point to have landing pages at many different sites so if you search for them the top 20 or so results are all about them
Not (entirely) true. Here's a 'small business' sans any big-brand protection that is obviously spamming the heck out of electrician/plumber niches and has been succeeding for years. If you're near one of the relevant areas and Google "[area] plumber" you'll see a few of their sites on page 1. Not one or two. Maybe five. My fiancee got an electrician in from one of those sites and he was so clueless he claimed that his people were building an oven element (rather than buying it for $20 and just installing it.)
http://find-sa.co.za/directory/category/a1_plumbing_services...
See two pages with the same layout, and if you click around you'll see they're barely trying to hide it.
http://find-sa.co.za/directory/category/a1_plumbing_services...
This is 90's stuff. Google's being gamed badly by the most unsophisticated techniques. The guys who actually work in those areas and provide relevant services must be going crazy.