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A comment on Jesse Willms, the Dark Lord of the Internet. Parent comment

Re:Jesse Willms, the Dark Lord of the Internet by daphneokeefe on Friday December 27, 2013 @04:38PM (#6972741)
The poor-quality web design is by intent. Users think they are dealing with a small business trying to sell its merchandise online without a fancy web team. It's like con artists who dress poorly to look like their mark. More credible.
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Re:Jesse Willms, the Dark Lord of the Internet by domdip on Friday December 27, 2013 @05:06PM (#6972837)
Alternatively, the poor quality ensures that only rubes will click through. Why PPC for people who are going to be skeptical anyway?
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