Re:New York Times Considers $5 Monthly Web-Access Fee
by gojomo on Friday July 10, 2009 @03:44AM
(#697273)
They tried something similar with TimesSelect and then pulled back; their columnists were at a disadvantage in online conversations.
They should first try more aggressive interstitials -- or even a 12-24 hour embargo of fresh news -- both of which only paid subscribers can skip. Then they get the inlinks, and people in a race to link/comment are most likely to pay.
(And the idea that they want print subscribers to pony up $2.50/month for online access? Petty. You'd think they could throw it in for the $300-$400/year print delivery costs!)
They should first try more aggressive interstitials -- or even a 12-24 hour embargo of fresh news -- both of which only paid subscribers can skip. Then they get the inlinks, and people in a race to link/comment are most likely to pay.
(And the idea that they want print subscribers to pony up $2.50/month for online access? Petty. You'd think they could throw it in for the $300-$400/year print delivery costs!)