The HN relevant bit is "How to write an apology". Which comes under PR, which is part of startup knowledge.

I agree it's less interesting than very many other articles.

Feels relevant given that the drama du jour is the Rap Genius screw-up (and the non-apology apology that followed). Plus it's an old-school comedian who has stayed current and is trying to navigate his way through the jungle of new media -- while demonstrating the class that people love him for.

Seems relevant to me. I'm fascinated by the way the internet has created a medium that is simultaneously an intimate chat and publishing to the entire world. We are, collectively and individually, learning how to handle it.