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Ask HN: Which press release distribution service?

Which press release distribution services provide the best bang-for-buck for consumer focused techreleases? I'm based in Canada, but the only audience restrictions are english speaking, broadband, and privacy concerned/interested.
( 2 comments | 3 points | on HN )
Re:Ask HN: Which press release distribution service? by mg1313 on Wednesday July 08, 2009 @08:38PM (#694964)
How about www.prweb.com? Seems to be very used...
Re:Ask HN: Which press release distribution service? by ScottWhigham on Thursday July 09, 2009 @09:23AM (#695791)
Search the old YC posts - comes up about 1-2x a month. http://searchyc.com