Well, I know current SV culture is to put it all out there and let the world see. I have cuts and bruises to prove this is not always the best approach. Business can be war and there are a lot of people out there ready, willing and able to steal from you. I had just that happen to me many years ago. I won't go into the details. I'll just say another business got started with my ideas. Competing against your own business plan is painful.