Re:How Ad Retargeting Ruined Christmas
by gohrt on Friday December 20, 2013 @02:38AM
(#6940413)
> From the IWeek article:
The FTC and 37 states have taken action only against Google, likely because Google's privacy policy stated that the company would comply with Safari users' tracking choices.
> legitimate companies
Google is both an advertising company and a product company (and big and famous), and also uses Don't Evil as part of its brand; this why it has a user-friendly privacy policy to keep it honest.
B2B advertising companies, which is, like, all of them, have no need for privacy policies, unless their customers (website owners) demand them. And what website needs to have a privacy policy that impresses users? Googe, Facebook, sure, but cheapdiamondsonline.com?
> legitimate companies
Google is both an advertising company and a product company (and big and famous), and also uses Don't Evil as part of its brand; this why it has a user-friendly privacy policy to keep it honest.
B2B advertising companies, which is, like, all of them, have no need for privacy policies, unless their customers (website owners) demand them. And what website needs to have a privacy policy that impresses users? Googe, Facebook, sure, but cheapdiamondsonline.com?