That is the same thing that shocked me when I run into a bunch of different entrepreneurs in the last few weeks, creating local exchanges here, bitcoin ATM, thinking about colored coins and interesting transactions enabled by bitcoin.... and when I talk with them about the technical side, they never even know how a transaction is verified, what are bitcoin scripts, how the network works in general.... I know that I know quite little about bitcoin and it confounds me that people honestly believe they can get away with not knowing how things work. Due diligence, man!