I applaud the move to the "Privacy" context menu, however you must also consider that in addition to the "Advertising" menu at the bottom, there is also a "System Services" sub-menu located at the bottom of Location Services which delivers location-based ads, diagnostics and usage, frequent locations, and "popular near me" settings. These were not exactly called out before the iOS7 update, and nobody reads the ToS so I was disappointed to see it buried so deeply given the focus on privacy with the new menu.