In the enterprise market you have to talk to 15 different people inside a company before you can make a sale. And often you have to go out of your way to convince them trying to cover every little insecurity they have and learn to live with the anxiety of failing because of actors outside your influence. You also have to dine them and wine them and laugh with their stupid jokes and generally try to be as pleasing and understanding as possible. The hell with that. In the consumer market things are a bit more straightforward. You focus your energies on the product and marketing and that’s all there is.