Oh please. Even the article is a thinly veiled troll.

People often play after work, when they're tired and irritable. When somebody continually ruins the game and turns what was intended to be a relaxing break from life into another exercise in frustration he's going to be hated.

Online games tend to represent real societies pretty well. The older the game, the more set the norms are, and the easier it is to be break the "unwritten" rules.

Usually, when people go through something uncomfortable in the name of science they're informed beforehand, and participate in the experiment on a volunteer basis. Meyers did not have that decency -- he picked the members for his experiment against their will.