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Re:Ashton Kutcher launches A+: discover the best products th... by mvkel on Friday December 13, 2013 @08:22PM (#6904060)
Everyone thinks their tattoo artist is the best.

Consumers don't care what their _friends_ recommend, they want to know what _most people_ recommend. Amazon reviews have a ton of value in aggregate. The more reviews, the more value. My friend's subjective recommendation of a Canon DSLR because he's already invested $2K in lenses? Not so much.

Also, how is this not exactly http://svpply.com, a much better execution of an item discovery site that sold to eBay over a year ago.

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