> Sorry to say this but if Ashton Kutcher's name wasn't on this it would have not even made it to the front page of HN much less been worthy of people commenting on it

That's possible, but you could argue something similar about repeat entrepreneurs. Ashton is an incredible marketer, which is a HUGE part of a consumer product like this.

Totally agree, some level of hype is necessary no matter how much bullshit hype really is.

But nearly all lasting companies have one thing in common, a great product.

Right now this site is a long way from that ... but then again they always say you should eventually be embarrassed of the first version of your product.

I think it's fair to say he will be.

> they always say you should eventually be embarrassed of the first version of your product.

Definitely! If you're not embarrassed of your first version, then you waited too long to launch.

You should try listing a product. The flow is actually pretty good, especially given the product indexing, tagging, and categorization that has to happen behind the scene.

Don't dismiss Ashton. He may be goofy, but he is into technology and has an army of followers. When he tweets, his 15 million twitter followers retweet like crazy.