JT and I left our jobs to start a company together. We sought out a stagnant industry to disrupt and saw ripe opportunity in mattresses. Most of the products were mediocre and designed without taste, and there seemed to be a lot of greed among the major players.

So we launched with a very simple v1 product — an all cotton mattress — and then iterated from there based on customer feedback and surveys.

Thanks for your feedback!