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Re:Tell HN: How we bootstrapped to the #1 rated mattress on ... by johmas on Friday December 13, 2013 @11:27AM (#6901341)
Our foam is a polyurethane foam like most other foam and memory foam mattresses. We use 3 different mixtures of foam in our bed, all of which have been offgas tested and meets the strict standards of the CertiPUR certification.

We definitely wouldn't sell something that we wouldn't want to sleep on ourselves but I can understand your concern with sleeping on something that isn't 100% natural.

If you're concerned about sleeping on foam then you might want to take a look at a more alternative option. Look for 95% natural latex foam (there is no such thing as 100% because they use glues) or for all organic cotton/wool tufted cores.

Re:Tell HN: How we bootstrapped to the #1 rated mattress on ... by saurik on Friday December 13, 2013 @07:53PM (#6903920)
Why did you not go with latex?
Re:Tell HN: How we bootstrapped to the #1 rated mattress on ... by fkhatibloo on Tuesday December 17, 2013 @03:14AM (#6920084)
Possibly speaking out of turn here, but latex allergies are not insignificant. It would take a big bite out of their potential market.