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Re:Cisco's Open Source H.264 Codec by Sanddancer on Friday December 13, 2013 @04:50AM (#6899769)
Among other reasons, x264 is GPL-encumbered, which would make it impossible to bundle with the sorts of projects that openh264 is going to be bundled with.
Re:Cisco's Open Source H.264 Codec by ZeroGravitas on Friday December 13, 2013 @08:02AM (#6900272)
It's actually dual-licenced GPL and an alternative where you don't get the so-called "viral" properties of the GPL, but changes to the code still get returned to the project, kind-of LGPL-ish.

http://x264licensing.com/

That seems to suit what Cisco are doing here, but a Cisco representative claimed that when they suggested just using x264 that it was shot down by Mozilla (possibly because Mozilla shared the common misconception than x264 is GPL-only?)