News for hackers. Stuff that matters.
Re:Images Now Showing in Gmail by anonsumus on Thursday December 12, 2013 @01:06PM (#6895939)
I don’t think you quite understand the changes here, no "read receipts" are sent, any analytics sent only point to the Google proxy processing the images, no individual recipients nor their actions are revealed.

See how marketers are scrambling to adjust to this change:

a.) Gmail is now requesting all images from proxy servers (googleusercontent.com), which incorrectly situates users in its headquarters in Mountain View, California when images are downloaded. This impacts the ability to geo-target image content for those Gmail users who are affected by the changes. (Note: Local Maps using zip codes appended as query parameters are unaffected.)

b.) Gmail is stripping the user-agent headers from the client request, which eliminates the ability to determine the Gmail user’s device and target image content appropriately.

c.) Gmail is removing the cache-control headers from the responses, which forces the user’s images to be stored in their browser’s cache for up to a day. This only impacts live image content if a Gmail user re-opens the email after the first open.

...

http://blog.movableink.com/gmails-recent-image-handling-chan...

Basically their only avenue for now is mobile email which will soon follow in adopting this method.

Re:Images Now Showing in Gmail by finnh on Thursday December 12, 2013 @01:08PM (#6895959)
OP was using "read receipts" colloquially, to include "tracking images with a unique code embedded in them".

And, as such, OP's claims are exactly correct.

The only way this would not be true is if GMail pulled every image in every email, even if it's not read by the recipient. Given GMail's usage of the term "proxy server" in their blog post, as well as the tests by the OP and others on this thread, this appears not to be the case.

Re:Images Now Showing in Gmail by anonsumus on Thursday December 12, 2013 @01:16PM (#6896027)
Gmail seems to be proxying the images through: https://ci5.googleusercontent.com/proxy/ and my understating the polling happens when Google receives the email not when it's opened.
Re:Images Now Showing in Gmail by seanalltogether on Thursday December 12, 2013 @01:09PM (#6895968)
I don't understand how a proxy will protect me from an image loaded as

http://marketer.com/4b3403665fea6.jpg

where that hash is used to link to my email address

Re:Images Now Showing in Gmail by dragonwriter on Thursday December 12, 2013 @01:23PM (#6896083)
> I don't understand how a proxy will protect me from an image loaded as

It will protect you from it being as a read receipt if (and I'm not sure if this is the case, though it should be trivial to test by sending email with images served from a site you control to an email you control without opening it) Google requests the image once it has received the email.

Re:Images Now Showing in Gmail by thedufer on Thursday December 12, 2013 @02:26PM (#6896458)
If you read other comments, a number of people have done the trivial test and confirmed that images aren't requested until you open the email.
Re:Images Now Showing in Gmail by staticfish on Thursday December 12, 2013 @03:27PM (#6896967)
Wow this is really dreadful.
Re:Images Now Showing in Gmail by dingaling on Thursday December 12, 2013 @01:25PM (#6896090)
Now it will seem to the sender that 100% of e-mails sent to Gmail recipients have been opened, rendering actual measurement impossible. A unique ID is useless if all unique IDs are requested all the time.

I'm sure they built-in rate-limiting to prevent DDOSing the sender's image server...

Re:Images Now Showing in Gmail by pbreit on Thursday December 12, 2013 @03:55PM (#6897189)
Apparently not. First, only messages read in gmail.com and Gmail mobile clients (not any other email clients). And apparently the image is not requested from the sender until the message is opened. Finally, apparently any querystring parameters will continue to function as usual.
Re:Images Now Showing in Gmail by Aldo_MX on Thursday December 12, 2013 @02:42PM (#6896590)
Or possibly they could use heuristics to detect a newsletter and deliver the first fetched image to every recipient of the same newsletter.
Re:Images Now Showing in Gmail by Wilya on Thursday December 12, 2013 @01:58PM (#6896299)
Even if Gmail loads tells the marketer that you have opened the message (as people are pointing out, it's a bit unclear), there are still some advantages.

It protects you from the guys at marketer tracking your user-agent, your ip address (which gives a rough geo-ip), the number of times you opened the email, etc. It's unclear to me whether the images could set cookies before (they probably did), but even without that, they could just use etag-tricks, or stuff like that, to track you cross-sites.

Marketers might now know when you open the message, but proxying the image prevents them from getting more precise information.

(No idea exactly how much of this and more Google does, obviously, but they put themselves in position to do it)

Re:Images Now Showing in Gmail by anonsumus on Thursday December 12, 2013 @01:38PM (#6896175)
It will if the images are cached.
Re:Images Now Showing in Gmail by staticfish on Thursday December 12, 2013 @03:28PM (#6896981)
No it wouldn't. You can't tell anything about what's on the other end of random_unique_number_65984654.jpg