I don't think he meant literally "make good jerky and sell it on the web..." He is pointing out someone who is doing well, serving a small niche. This shows that small success is within the reach of most, and that you don't have to have a idea for the next Google to succeed.
Unless you really have to have that private jet.
Making good jerky is a skill honed with years of practice. I think Gus deserves more credit than this.