No. An outreach is used to fill in the gap in the services provided by mainstream in order to reach groups who otherwise would not be aware of existing services.

A grant system is intended to convince people to join a program which they are aware of, but for economical reasons would not choose.

One could argue that by creating "buzz", it has a secondary effect that causes outreach. Secondary effects however are not reliable, and using actually outreach to create outreach is to me a much better way than hoping that buzz create outreach.