It actually is not an absurd statement if you take in to account the entire quote, "…as a means of exchange." 10 million companies using bit pay is good for raising awareness of the general public, and may in fact lead to more widespread adoption. However as a means of exchange the most important characteristic is value. These companies are intentionally not using bitcoin as a measure of value, which is the next major hurdle that the currency needs to overcome.

"To be widely acceptable, a medium of exchange should have stable purchasing power (Value) and therefore it should possess the following characteristics: value common assets, constant utility, low cost of preservation, transportability, divisibility, high market value in relation to volume and weight, recognisability and resistance to counterfeiting.

http://en.wikipedia.org/wiki/Medium_of_exchange