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Re: TechCrunch50: You Want Advertising? We’ll Give You Adve... by frossie on Friday July 03, 2009 @08:13PM (#686746)
This isn't going to cost TC 4 million bucks in cash. It is (allegedly) worth 4 million to the startup. For example they are offering to plug the startup on TC - which is free to TC and probably very valuable to a startup.

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