I think consumers need the materials to make an informed decision. Television ads don't accomplish that. A beautiful woman dancing through a field of flowers doesn't tell me the benefits or side effects, so I agree with you there. Drug ads on TV are about as socially acceptable as cigarette ads. The same picture in print with the full PDR dump on the back may be a different case. The information is there to read, although I have seen a distinct difference in quality between the information for physician and the advice for patients.

That is actually a quite elegant solution, but likely never to happen. The pharma lobbying muscle is up there with casinos.