And what about the fact that Homejoy got caught trying to buy Yelp reviews? Even still, their Yelp reviews are quite poor in many big markets (Yelp reviews are a major driver in this business)? In addition, their $20/hr price is unsustainable and will have to go up once they demand profitability. Two week wait times to book a cleaning may appear to indicate heavy demand, but it also indicates poor planning and resource management.

Apparently all that matters anymore is how much VC money you can raise, not the underlying business. "Journalism" in this sector is so incredibly lazy.