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Re:Show HN: I made an HN for the financial industry by whyleyc on Wednesday December 04, 2013 @02:07AM (#6845477)
Don't !

BoredBanker is an excellent name - memorable, amusing & not overly long. There's already enough dry, grey, "serious" content associated with this industry - having an offbeat and slightly subversive name will be part of your appeal.

People who tell you they won't use the site because of the name are being disingenuous - if the quality of news & discussion is good enough they'll come.

Re:Show HN: I made an HN for the financial industry by petercooper on Wednesday December 04, 2013 @06:53AM (#6846323)
Exactly, Windows "Vista", the "Xbox", the "Wii", the "iPad".. and more were all ridiculed as stupid names early on but all became serious brands. You couldn't move online for jokes about the "iPad" being a female hygiene product for a while around the launch..