Re:Kawasaki on Why Your Startup is Dead if You Can’t Enchant
by AndrewKemendo on Tuesday December 03, 2013 @02:30PM
(#6842531)
Much of this is great advice and I really like the idea of the pre-mortem.
The only issue I have with this article is the point about not going to the C suite. I think that can be true of many services, especially ones that are free or low cost so that the users are actually building the momentum and can adopt the product at their level.
Where it falls short is when you need a strategic partner or if you are looking for a big enterprise sale. The middle and lower levels provide the execs with the validation and market fit but don't have the authority to make those kinds of purchases, so you are largely wasting your time if the executives are not in the room.
The only issue I have with this article is the point about not going to the C suite. I think that can be true of many services, especially ones that are free or low cost so that the users are actually building the momentum and can adopt the product at their level.
Where it falls short is when you need a strategic partner or if you are looking for a big enterprise sale. The middle and lower levels provide the execs with the validation and market fit but don't have the authority to make those kinds of purchases, so you are largely wasting your time if the executives are not in the room.