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A comment on Page views required to generate $1M in ad revenue?. Parent comment

Re:Page views required to generate $1M in ad revenue? by int2e on Wednesday July 01, 2009 @07:05PM (#683532)
Be careful not to confuse uniques with impressions.

Assuming 10 impressions per unique, that's still a very respectable CPM of $15.

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Re:Page views required to generate $1M in ad revenue? by pjhyett on Wednesday July 01, 2009 @09:10PM (#683675)
That's the point, though, $15 CPM is enormous compared to the article's claim that the social network average is 40 cents.
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Re:Page views required to generate $1M in ad revenue? by jacquesm on Thursday July 02, 2009 @06:54AM (#684154)
I can confirm that claim.

This is over a sample of about 3 million uniques / month.

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