Re:Page views required to generate $1M in ad revenue?
by diego on Wednesday July 01, 2009 @04:59PM
(#683357)
This is highly dependent on what your site does. If you could somehow get that much traffic on a blog, the cost of bandwidth and servers would be very low (tens of thousands at the most, say 5% of your revenues).
On the other hand, if every page view is extremely heavy with a long tail of uncacheable content (e.g. Youtube) or computationally expensive (web search engine), then bandwidth and servers become a significant percentage of the revenues.
Re:Page views required to generate $1M in ad revenue?
by shpxnvz on Wednesday July 01, 2009 @07:59PM
(#683600)
If you are doing 2.5 billion page views a month, very little of your content is likely to be coming from your own network.
The vast majority is likely to be delivered from a content delivery network like Akamai, at a much lower cost than hosting it all yourself.
They mention 2.5 billion views for $1M. Being very, very conservative in data transfer, that's several terabytes a month. 4k/page is 10 TB (3.858 MB/sec sustained for a month), 32k is 80 TB (30.864 MB/sec for a month), etc. A single banner image off of gamasutra.com (not even flash) was 149k.
The netlink, server hardware, and infrastructure (bought or rented ala rackspace) isn't exactly cheap.