Thanks! We have 5 years of sales on this mature product and know the space well. It surprised us that the discount offers were effective since we had a handle on when people buy after first visiting, etc. The push made by the discount offer really does make more people buy and overall increases our net profit.

It's a one-time purchase. We raised prices by 50% two years ago and saw a big jump in revenue. We could probably go up another 25% to the next price point and still do about the same.

While this advice is very good and it's what we try to do, the original data still show offering the discount makes us more money. Maximizing the timing of the discount offer is still worthy goal. I hope that sounds like a fair point.

I should've added the caveat that I was speaking 'generally', so apologies.

I am interested to know... What percentage of your sales are at a discounted rate? Are there spikes in volume centred around discount periods?

No apologies, it's good advice! Anyway, for 2013, 51% of unit sales have come from 2 discount offer email events this year. The discount IS the old price we had for years, so it's not that this price is somehow magic on its own. We are pretty sure they're responding to the psychology of the discount, not the actual price.

The sales volume is absolutely huge during these offers. At least by our standards. The two months that we ran the promotions, we brought in 400% and 437% extra on top of a typical monthly revenue, and it all comes in in just 2-3 days, but it's probably because we put a time limit on the offer.

After doing some (very brief) research, the average price point for you product is between $130 and $150. Your discounted price is at the top end of this scale. Also, the fact that so many of your sales come from your discounted rate suggests that your regular rate needs to be (urgently) revised.

Also, have you ever tried providing monthly, quarterly or 6-monthly access to your product instead of a lifetime access?

I'm not sure if you caught the other post, but the discounted rate is the price we charged for a few years. Only after revising it UP did we hit a new higher plateau on revenues. Then discounting it these two times in a "sale", we again hit another increased plateau. The market has no memory of our price.

We started originally with monthly, 3 month, 6 month and 12 month access. The LTV of the customer was less and the satisfaction was much lower. Since we promise language learning results, a common sentiment was that they were penalized for learning slowly. When we charged a fixed price, people were more committed, got better results and were happier.

I guess what I'm asking is how can I know that reducing the price to the discounted rate will result in an increase in sales since we already priced it this way in the past. I would actually very much like to have a sub $100 price point, but i'm pretty sure we won't make it back in increased unit sales.