This reminds me of the proposed "coke spaces" that got some media attention back in 2001. Amazingly the entire term has been mysteriously cleansed from Google, and the only thing I could find to prove I'm not crazy is one cached Slashdot discussion thread:

http://209.85.165.104/search?q=cache:N03ZKM2QIzMJ:slashdot.o...