Imagine the difference had they said "Jolla is a smart phone powered by Sailfish OS, a truly open and distinct mobile operating system. Navigate effortlessly with the gesture-based user interface and load it with top Android™ apps." rather than bury the most important point on the whole website as a single word at the end of a long paragraph full of technical jargon.

That would qualify as calling it a phone. Better still would be "Jolla is a smart phone", dispensing with 28 unnecessary words.

Hopefully somebody at their end has the homepage up in an editor and can make the fix.

Agreed although I would push them further to communicate the value proposition for me as a potential customer. Why do I care? Why do I need a Jolla smart phone? What makes it so different? Skip the features and tell me how it's going to change my life and the way I do things for the better.

I totally agree with you... and my comment was in no way a praise for their marketing team. I actually couldn't tell from the image if it was a phone or not. I had to actually hunt for the word phone. It could have been an 'iPod Touch' clone.

My first impression, thought Jolla is a user interface skin build on top of Sailfish OS due to the highlight of "gesture based".

Beyond that simple statement, I'd agree with Jason. My first impression upon reading their webpage was "why?" Scrolling through I didn't find an answer. No differentiator in apps, function, power, memory or price.

I've often been wrong when I wondered that about a product, for this once I genuinely would like to know if there's an answer to the question. Why a new phone called Jolla?

I'm confused too. I don't understand if they are a manufacturer selling the phone directly to customers, or if they are an OEM selling to carriers. It looks like it is different than android, but it runs android apps? Is this another skin for android that is tied to the physical device?

Here, use this: https://news.ycombinator.com/item?id=6809444

Right now there are 50+ comments that all seem to be some variation of 'WTF'. Whose hardware is up & running sailfish? Or is this more vapourware? The page looks pre-launch still...

We'll notify you when Jolla is available to order... [?]

Not all, it is perfectly possible to read this as saying that a phone running Jolla is capable of running Android apps.

It's entirely possible to interpret the blurb as saying that Jolla is some kind of framework running on an OS called Sailfish, which adds Android compatibility and a gesture-based UI.