Re:It costs 5x more to attract a new customer than to retain...
by verelo on Monday November 25, 2013 @10:47AM
(#6794657)
Lovely blanket statement.
There are plenty of cases where it costs 25x more to attract a new customer (Think aviation), and 25x less to retain an existing customer (Think Twitter). It really depends what you're building and who you're selling it to.
There are plenty of cases where it costs 25x more to attract a new customer (Think aviation), and 25x less to retain an existing customer (Think Twitter). It really depends what you're building and who you're selling it to.