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A comment on It costs 5x more to attract a new customer than to retain an existing customer.. Parent comment

Re:It costs 5x more to attract a new customer than to retain... by sharemywin on Monday November 25, 2013 @09:52AM (#6794261)
I think in your case CLTV < Customer aquisition. Maybe you should have looked at charging more or looking at cross selling.
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