Thanks for the feedback. We're trying hard to get all perspectives on this issue since we know we're tackling two major problems at once: designing an awesome web app and competing in an entrenched industry.
Again, the feedback is really appreciated, if you think of anything else be sure to let us know ([email protected])
I think my main point was that it is a 8great* way to approach this problem - but it needs a bit more on top of it to really sell it to a mass audience (IMO).
I could well be wrong, I have been many time before :)