Re:How An Indie Musician Made $19,000 In 10 Hours Using Twitter
by replicatorblog on Saturday June 27, 2009 @05:28PM
(#677202)
Great point, I'm sure all the mid level bands that have shirts languishing on Zazzle or CafePress would love to have those kind of sales figures. Having a huge fan base helps, but this is a new kind of experience that isn't possible via web,RSS, or other channels as currently offered.
While I agree that her fans love her, I suspect the immediacy of the medium made a big difference. If she'd advertised in the newspaper, ⓐ most of the fans never would have seen it and ⓑ those who did would mostly think, "Oh, maybe I'll order a shirt the next time I'm online."