I guess it's a little semantic at this point.

Though, there's services like pricegeek that crawl Ebay graphing the better deals. They piggyback of Ebay's existing affiliate model. They never solicit anything from the customer, nor does backlinking alter the price of the item. I guess the utility is of an 'aggregator', that makes decently priced items for more accessible.

My main point was that 'Your Product is Going to Fail if you Don’t Ask Users to Pay' seemed a little overtly broad.

It was definitely broad and sure doesn't cover the entire spectrum of companies. I do believe that it include a whole lot of startups today though, and I hope that this helps them think about how to better set themselves up to succeed.