Agreed again (I'm just agreeable today), my point was more that once the barrier of another device, another setup, another x is gone, there's going to be a massive influx of new users. I think we're still very much in a transition period, the internet is everywhere and everyone knows it but there's still a surprisingly large amount of growth left.

Another personal anecdote, my father-in-law, who not 2 years ago was unaware of what Google was or how to use it, ordered a riding mower online for next day delivery. That's a large purchase made all of his life at a B&M which he was fine doing online. If someone reliable besides Lowes'/HD had a better price, they would've made the sale.