a) They aren't? Why not? b) You seem to be changing the nature of your objection. First you imply that they're under fire now because of privacy issues, then when GP points out they're always under fire for something you say that's no excuse to let them off the hook.

If you believe they're releasing this specifically because they're under fire, by that criteria it's never OK for them to release a "feelgood" ad.

As I recall, Google has been releasing feelgood ads for years - has it all been to nefarious purpose? They're a large consumer company. They're advertising - which includes tugging heartstrings if it gets them more customers.