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Re:Deeplinking: The Past, Present and Future of Mobile Marke... by pbreit on Monday November 18, 2013 @04:10PM (#6757048)
Was/is it really not possible to "deep-link" into an app? That seems very surprising because it pretty obvious and completely trivial to support.
Re:Deeplinking: The Past, Present and Future of Mobile Marke... by hollandaise on Monday November 18, 2013 @04:48PM (#6757326)
Deeplinking via the use of custom url schemes has been possible in iOS and Android for a long time, but has been a relatively underused feature. Now that advertisers and ad-tech companies have helped popularize it, hopefully other app developers begin to realize the value of having every app out there deep-link enabled.